Do you want to ace your job interview? One way to do that is to research the company beforehand to learn the company’s values, vision, mission, products or services and other related industry news.
Additionally, coming into the interview well prepared to discuss the company shows your interest and enthusiasm for the job prompting the recruiter to take you seriously.
Job seekers who fail to do their research reveal they have no interest in working for the firm and also implies the interview will not go well.
Researching a company is quite a simple task and does not mean preparing for a 150-page presentation. Nonetheless, you have to be intentional, so you are prepared to discuss how your skills can contribute to the company’s growth.
Moving forward, here is some information below you need to research about the company before the job interview.
About the Company
The company’s profile in the job description might seem evident; however, research to understand their services or products and customers. Having a clear understanding of what the company is about will help you position yourself as the right fit for the job. For instance, you may learn that the business is looking to grow its client base in the pharmaceutical sphere, piquing your interest in working for the firm as a Business Development Officer. During an interview, an effective method to convey how much you want to work for the company is to mention information about the firm that intrigues you while relating it to your values and skills.
The company’s mission and vision statements
Each organisation has created its vision and mission, as well as its objectives. Learn about its mission and vision by visiting the company’s website or following them on social media. You will gain an understanding of the company’s future projects as you investigate the company’s goals, assisting you in determining whether or not it is the right place for your career.
Learn the company’s corporate history, mergers and acquisitions, products and services, staff strength and structural changes over the years. Also, find out if they operate from one or multiple locations and where the headquarters are situated. This information might not come up during interviews, but they serve as a compass for your search about the company.
Search the company’s executives and their respective positions via the organisation’s website to get familiar with who’s running the show. In addition, you can also leverage LinkedIn to achieve more search results.
Employers ask organisational culture related interview questions to determine if the applicant is the right fit for the job. By understanding the company’s culture, you may decide if the company takes a rigid, friendly or relaxed approach to work and tailor your interview responses accordingly. The company’s social media posts or website might give you an insight into its culture.
Who are the competitors?
You want to show that you understand the unique niche that the company is looking to fill during any job interview. That also entails being aware of the company’s direct competitors. It’s simple to understand what one firm does, but understanding the competition allows you to comprehend the entire industry. Having the information enables you to ask the right questions at the end of the interview.
Benefits of Researching About Companies Before Job Interviews
- It helps you identify if the job and company are the right fit for you.
- Understanding the company enables you to tailor your resume to their specifications.
- It gets you prepared for the interview.
- It creates lasting impressions about you.
After all of this investigation, you’re probably wondering, “So, what do I do with all of this information?” Remember that your goal is to persuade the recruiter when you say, “I want to work in your organisation.”.Back this up by discussing what makes the company distinctive and demonstrating your interest by exhibiting your knowledge about the company.