This Pinterest manager job description template can help you find suitable candidates to develop an appealing Pinterest profile that connects your company with its target audience.
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The Detailed Job Description Template for a Pinterest manager
If you like planning, testing, and designing, then becoming a Pinterest manager could be one of the most gratifying careers for you.
As a Pinterest manager, each day is different, and the job you do has a direct impact on a company’s financial line.
Who is a Pinterest manager?
Although a Pinterest manager may appear similar to a social media manager, there are a few significant distinctions.
A Pinterest manager is an online service provider who assists businesses in using Pinterest to promote content, products, and services.
They help clients reach their digital marketing objectives in the service, eCommerce, and in-store industries.
Key deliverables for a Pinterest manager include generating clicks, traffic, as well as increasing sales organically.
What does a Pinterest manager do?
Naturally, maintaining a Pinterest account involves a significant amount of time and effort, including,
- Creating clickable pin titles.
- Choosing the best images for your pin
- Creating Pinterest pins of excellent quality with a high likelihood of going viral.
Duties and Responsibilities of a Pinterest Manager
Significant responsibilities performed by a Pinterest manager includes:
1. Keyword research
Although Pinterest is a visual search engine, it doesn’t negate the impact of those invisible keywords, links, and tags.
This is why SEO research is such a crucial part of a Pinterest manager’s job: it helps a company get noticed faster, categorizes its content in a meaningful way, and connects them to its potential customers.
The Pinterest manager’s role is to see trends early, position the brand as the best solution to a prevalent problem, and carefully combine keyword-rich Pin descriptions to optimize reach.
Pinterest managers must be familiar with their clients’ target demographic, product, and goals to achieve this.
2. Graphic creation
Keywords get you found, but images get you clicked!
Because Pinterest is all about freshness, consistency, and relevancy, a Pinterest manager’s priority (apart from SEO) will be to create new scroll-stopping, clickable content for searchers.
Like every other search engine, Pinterest seeks to help its users by providing the correct information at the right moment.
When creating, a Pinterest manager will be comprehensive and most likely utilize Canva and Adobe to bring the ultimate Pin suite to life.
When we talk of Pinterest, one thing that comes to mind is PIN. People love to see and share beautiful images that inspire them.
The Pinterest manager’s job is to realistically engage with a company’s target demographic by pinning images that connect individuals to a brand.
Pinterest managers must know where and how to use their time wisely while researching to provide the optimum engagement strategy.
4. Ongoing audits and optimization
Setting the proper foundations for Pinterest success is critical, as it will save you a lot of time and stress in the long term.
A Pinterest manager will help businesses with everything from building profiles to loading material, linking to Tailwind and their websites, and optimizing their profiles for search using Rich Pins, among other things.
Pinterest managers may also return to make essential revisions by following the company’s goals and algorithm changes.
The revision includes staying on top of ever-changing trends and updates.
Also, monitoring and reporting on account and group board performance and modifying material as needed.
Additional roles of a Pinterest manager
In addition, a Pinterest manager may also:
- Audit existing Pinterest accounts and implement new strategies
- Dig deep into the data with Pinterest and Google Analytics to uncover unique user behavioural insights.
To become a Pinterest manager, you must possess:
- Solid knowledge of SEO, keyword research and Google Analytics.
- Hands-on experience in content management
- Excellent copywriting skills
- An ability to deliver creative content (text, image or video)
- Proven ability to build Pinterest communities.
- An understanding of graphic design principles.
- An ability to keep up with innovative trends.
To start using Pinterest, you have to be adept at creating stunning images that grab people’s attention so they can share or repin your post.
To get started, sign up for our Canva course. In this course, you will be given step by step directions on creating designs that increase social media engagements.
Recommended training programmes:
Get trained before you apply for this job. Register for the following courses to qualify for this job vacancy:
Soft Skills Training
Design like a Pro with Canva
Ways to answer interview questions