Job summary

Social Media Managers manage the social media pages of a company. Some tasks Social Media Managers provide are creating and publishing engaging content, interacting with followers, resolving customers inquiries, and posting company news on social media.

As a Social Media Manager, your primary responsibilities will be to establish and implement our Social Media strategy to boost our online presence and increase sales for the business. You’ll collaborate with the marketing and sales departments to run online advertisements to generate leads, create targeted content, and share the companies’ offerings via various social media platforms in a fun and interactive way.

Social Media Manager Responsibilities

• Develop social media strategy, implement and manage the process.
• Oversee and handle social media material.
• Keep up with the latest social media technologies and best practices.
• Assist copywriters and designers in creating material that is both informative and appealing.
• Work with the marketing, sales, and product development team to achieve your goals.
• Monitor SEO and user interaction and make suggestions for content improvement.
• Build a strong network, communicate with industry professionals and influencers via social media.

Education and Qualification

A high school degree is necessary. An excellent experience in customer service is mandatory. A digital market certification can boost the chances of candidates seeking this role.

Technical Skills

 Copywriting

A crucial skill for social media marketing is copywriting. You need to incorporate a compelling tale into your social media post to promote interaction and hits. However, this job will be challenging if you lack effective writing skills.

Graphic Design

The ability to design and create visual material is becoming increasingly important for social media managers. In recent times, social media has grown significantly, and we have shifted away from primarily text-based updates to visual information such as photographs and videos. 

Public Speaking

To host live trends on Instagram or Facebook, Social Media Managers must show confidence in appearing on camera to communicate with their audience. You will benefit from having public speaking skills. Present your ideas, interview guests, answer impromptu questions and chat with your followers in real-time.

SEO

Understanding social PPC marketing is a plus. A brand’s social media manager may be handling paid ad campaigns. The manager, in any case, should have a fundamental awareness of how these analytics works and monitor their effectiveness.

Soft Skills

Communication

In this sense is the ability to effectively communicate the brand’s language to the target audience.

Creativity

Constantly seeking ways to develop fresh strategies to make your campaigns stand out and get people interested in them.

Adaptability

 Swiftly adjusting to something new or identifying a trend might help you stay ahead of the curve.

Research skills

Currently seeking information on current trends in the industry and following competitors to know what content to post to keep the target audience engaged.

Customer service skills

Customer service isn’t just about complaints; it’s also about encouraging good comments from customers.

Take our online courses: 

1.Virtual Customer Service Agent to improve customer service experience and interaction with clients.

2. Business Writing course to hone your professional writing skills.

3. Canva Course to sharpen your graphic design skills.

Do you have job vacancies you need to fill urgently? post your job with us and get top talent to meet your company’s needs.