How can you ensure that a prospective employer clicks on your message when thousands of jobseekers send emails for the different roles daily?
You can do that with your subject line. The subject line is the primary determinant in deciding whether your email will be read, deleted or ignored. You want to make an excellent first impression with your subject line to get noticed, so your resume is opened and read by HR.
When you leave the subject line blank, your email may end up marked as spam or deleted.
Essentially, your email subject line must be short and catchy to entice the recruiter to open your job application and read it.
Follow these tips when writing a compelling subject line for a job application
Start with the job title
When applying for a job position, state the job in the subject line so the recruiter knows what role you are interested in at a glance. It’s also good to mention the job title if an automated filter categorizes the hiring manager’s email. You can ensure that your application is placed in the correct folder and promptly seen using the right subject line.
Keep it Short
In a typical inbox, the subject line of an email is 60 characters long.
On the other hand, a mobile phone only shows 25 to 30 characters. So use six to eight words to get to the point.
Long subject lines are cut off, causing the most crucial information to be lost.
Example: Customer Service Officer Application
Put most important words first
Most HRs use mobile phones to review job applications email due to ease of movement. However, it’s impossible to tell how much of the subject line shows on a smartphone because of the smaller screen size. As a result, start the subject line with the most crucial information.
Example: 3years of experience as an Accountant.
No greetings in the subject line
In the subject line, space is limited, so avoid using casual greetings like “Hello,” “How are you,” and “Good afternoon, Ma/Sir.” All of this may easily be included in your email. Consider your topic line as a brevity challenge, then go from there.
Words should never be capitalized
Who wants to be the recipient of all caps? Certainly not when it comes to hiring managers. All capital letters are the “digital equivalent of yelling” and should be avoided at all costs. Use dashes, colons, and semi-colons to separate ideas and avoid using special characters like exclamation marks at all costs.
Do not do this: I AM APPLYING FOR CUSTOMER SERVICE OFFICER IN YOUR COMPANY.
Mention your refererer
You can mention the name of the person who referred you for the position in your subject line to catch the recruiter’s attention. Don’t place it in the body of the email, where it can be lost. Make sure to use the person’s complete name.
Consider the following: Mike Peters referred me for a position as a music teacher.
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