Digital Marketing Manager

Job Brief

An innovative developer of software solutions in Europe is looking to hire a Digital Marketing Manager. Kapsys GmbH is an innovative provider of software solutions in Europe that develops goods for cybersecurity, education, and insurance.

You will create a structure from the ground up for multiple brands that do not currently have a marketing department. We also anticipate that you will form a marketing team of 1-3 specialists, establish standards, and maintain the quality of options.

Job Responsibilities for Digital Marketing Manager:

• Develop and implement digital marketing strategies for multiple Software Agency/SaaS and online brands, including SEO, email, SMM, and PPC campaigns.
• Develop a brand identity.
• Manage and plan marketing budgets.
• Find, test, and analyze new advertising channels and track and increase traction.
• Plan blog posts and topics to help you generate users and revenue.
• Create newsletters using Active-Campaign.
• Develop an SMM strategy for Instagram, LinkedIn, and Facebook Pages.
• Community management on social media (comments, replies).
• Pay-per-click (PPC) digital marketing strategy (social ads, remarketing).
• Create content (posts, infographics, customer success stories).
• Mailchimp’s email marketing (onboarding, newsletters, special campaigns).
• Plan the release and content schedules.
• Establish and lead a marketing department (1-3 specialists).

Requirements:

• Bachelor’s degree in Marketing or similar areas.
• Experience in team management.
• 2+ years of verified international experience in the Marketing Manager position within an IT company/Digital agency is a must.
• Upper-Intermediate English (both spoken and written).
• A high level of understanding of Software as a Service.
• A deep understanding of online marketing tools (skills in email marketing, content marketing, video marketing and building a sales funnel.
• Excellent communication and networking skills.
• Creative marketing mind and ability to generate marketing ideas on its own.
• Advanced in MS Office, Facebook Business Manager, Google Ads.

We offer:

• Competitive compensation depending on experience and skills;
• Remote work with a flexible schedule;
• Broad and advanced technology stack – huge opportunity to grow, learn and advance your skills;
• Open-minded management, no bureaucracy;
• Paid vacation and sick days.