Strong writing proficiency is an integral part of running a successful business.
So whether you’re writing emails, project proposals or memos, it’s essential to communicate clearly through your writing.
However, if working professionals don’t write clearly it can result to the following:
Poor Company Image
Poor writing skill within a business may seem insignificant on the surface, but they can tarnish a company’s image.
Content such as ads, websites, social media and press releases can build trust and credibility for an organisation if documents are tailored to meet the audience’s expectations in an organised, concise and error-free format.
Meanwhile, a poorly written proposal or email will show unprofessionalism which can negatively affect clients’ perception of a business.
Loss of Revenue
While the consequences of poor academic writing can be a few bad grades, the result of poor writing in business can cost a lot more.
A business can lose clients, sales, and anticipated revenue because of poorly written communication.
For instance, when writing an advertisement for your product or service, it’s important to frame each feature to benefit prospective customers.
However, an organization’s inability to capture the audience’s attention with captivating written contents may result in loss of sales and revenue.
One common effect of poor writing skills is a decrease in productivity.
Employee performance will suffer because of poorly written communication.
When employees lack the skills needed to share information through writing, they may not do their jobs effectively.
For example, if you hire employees with poor writing skills to manage your business website, they are likely going to make grammatical errors that will turn potential customers away.