A solid framework is critical to business writing when drafting various documents like emails, contract bids or any other type of communication. So, to write a persuasive message, begin by sketching a good outline, similar to an architectural drawing. Use this tool to hone in on your message’s focus, structure, and strategy to create a well thought and prepared letter. Utilizing this process is the first step toward captivating the readers’ attention and saving them time reading tangent information.
You may be asking – “Why do I have to outline my thought process?” “Why can’t I sit down and write?”
Consider the following:
- The new clients need a well-prepared proposal to convince them to work with you.
- An architect needs an architectural drawing to build a house and submit a proposal to a potential buyer.
- Internet marketers cannot execute a digital marketing campaigns without a written strategy.
So, here’s a riddle to help you remember. What do all of these situations have in common?
A Sales Manager is pursuing a contract; an Architect is trying to develop a design to sell a building project. A Digital Marketer needs a strategy to achieve an objective.
The Answer: All of them have an objective to create a plan to achieve a particular task. Business readers are scan readers, and they have limited time and space to grasp information and make a decision. That is why drafting a clear document with a purpose and framework in mind is very important. An author’s that writes helpful information and swiftly solves the readers’ questions is a successful business writer.
Like I said before, a solid framework is critical to business writing and it will always will if you want persuade your readers to take your side. Alright, let’s consider the listed outline below representing a strategic writer’s process that wins favors:
Develop and deliver a well-thought-out message.
Avoid going off on irrelevant details that waste time or confuse the topic.
Create a thesis statement, key points, and propositions.
Address any objections that the reader might raise.
Determine whether there are any opposing points, uncertainties, ambiguities, or other factors that affect the argument.
Save your readers’ time by stating your message concisely.
That’s not all. After finishing the first draft, writers can use the outline to address the following:
Confirm if the draft covers all key points.
Identify and strengthen the necessary arguments.
Check to see if information not included in the outline backs up the thesis.
Find and remove any stray details that may have snuck into the document.
Confirm that the introduction and main ideas correlate to the conclusion.
With all the information stated above, here are some strategies to influence your readers?
Strive to achieve the following in your writing:
Define the message’s goals and objectives through a solid framework. Following this step, write a letter addressing your target audience needs. Also, support the thesis with key assertions, arguments, and main points. Then, address all counter-arguments thoroughly and fairly.
Ensure all high-quality informational materials are logical, persuasive, coherent, non-emotional, substantiated, balanced, and based on reliable research.
Also, allow information to flow freely, using well-designed written layout. With topic sentences building on one another and flowing logically to move the tale forward. Allowing, each paragraph’s sentences to flow supporting the topic sentence. The conclusion returns to the thesis and beautifully puts it all together.
In addition, use well-proportioned paragraphs. For each paragraph, the author expatiates on the key points in detail starting from the main idea. The discussions are neither sketchy or confusing.
Finally, character makes a document sparkle. Lively expression makes your content interesting. A stimulating message delivers strength, rhythm, and movement and draws the reader to know more. This is why a solid framework is critical to business writing for all professionals in any industry you find yourself.